About Neo Edmund

Neo Edmund is the Director of Developent for Branded Films and has workded in entertainment for 10 years as a Writer, Story Executive, and Producer.

Pitching’s Big No-No’s

Recently I was in a pitch meeting with a screenwriter. Though he was brand new to the business, he was doing a great job of selling himself and his project. His story concept was strong. The execution was solid. The characters were compelling. Needless to say, I was seconds from asking him to submit his script when he did something that totally derailed his effort.

2018-05-27T15:15:47+00:00By |Pitching, Selling, The Biz|

Five Rules for Screenwriters

Simple math: The average screenplay takes two hours to read, so asking a busy pro to read a script is the equivalent of asking for two hours of their time. Writers need to keep this equation in mind when attempting to submit to a producer, agent, manager, or development executive.